The Oregonian’s Travel Fest
Creating an identity for a tradeshow that’s being created from scratch is no small feat. Here & There Travel Fest had two goals: attract business to sponsor and buy booths and event attendees ready to plan their vacations.
Our consumer-focused campaign targeted likely travelers as they were beginning to make vacation and travel plans. With out-of-home, digital takeovers, paid social, and print, awareness of the upcoming travel show grew.
