Nike Direct Joyride Events
Nike’s new Joyride is dedicated to the fun runners – the 5kers looking for a fun party at the end of the race. The new shoe packed a thousand tiny beads to make running easier and hopefully more enjoyable. We planned fun runs in three cities: Portland, Seattle and San Francisco.
Working with the Nike store staff at each location, we designed each run to celebrate what the city runs for. In Portland: they run for coffee and donuts; in Seattle: the city itself and in San Francisco: boba tea.
